It makes sense that large public companies have access to resources needed to use social media most effectively, and that they are inclined to use the tools available because their competitors are doing it. Smaller companies reap the largest benefits from integrating social media into their investor relations effort due to the low cost of social media and the potentially large footprint and visibility it creates for their public brand.
Public companies have the responsibility of shifting with the times and providing information beyond an occasional press release and quarterly earnings call. In an age of immediate communication and convenience, it is important that companies recognize and meet investors' needs for information. Social media is a powerful solution.
SMR enhances a company's investor relations and overall communication strategy by establishing a visible presence that invites dialogue with the investment community. A strong social media-based communications strategy provides the company with access to a vast amount of investor information and offers a valuable tool to analyze and take advantage of changing communication trends.
While social media communications vastly differs from previous means such as press releases and conference calls, the tools should be used in much the same way – with accuracy and consistency.
We've got a thing for public companies. We're excited to get to know each client and their respective industry, audience and goals, so that we can launch a full-fledged, aggressive PR campaign that gets them noticed.
Our expertise includes:
Public relations and investor relations go hand-in-hand. With MissionIR, you can take advantage of a full suite of investor relations and consultancy services to develop and execute a winning investor relations strategy.