Research demonstrates that while small public companies favor Twitter and Facebook for their investor relations strategy compared to larger companies, both small and large enterprises tend to trend toward the use of social media for investor relations, as compared with mid-sized companies.
It makes sense that large public companies have access to resources needed to use social media most effectively, and that they are inclined to use the tools available because their competitors are doing it. Smaller companies reap the largest benefits from integrating social media into their investor relations effort due to the low cost of social media and the potentially large footprint and visibility it creates for their public brand.
Public relations and investor relations go hand-in-hand. With MissionIR, you can take advantage of a full suite of investor relations and consultancy services to develop and execute a winning investor relations strategy.
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